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LinkedIn goes big on new AI tools for learning, recruitment, marketing and sales, powered by OpenAI | TechCrunch

Oct 03, 2023 - techcrunch.com
LinkedIn, the Microsoft-owned social platform, is introducing a range of new AI features to its job hunting, marketing, and sales products to keep its nearly 1 billion users engaged. The updates include an AI-assisted Recruiter talent sourcing platform, an AI-powered LinkedIn Learning coach, and a new AI-powered tool for marketing campaigns. The company, which has been incorporating AI-based features across its product portfolio, is leveraging tech from OpenAI and Microsoft for its new features.

The new features include Recruiter 2024, an AI-assisted recruiting experience that uses generative AI to help recruitment professionals create better search strings. LinkedIn Learning will incorporate an AI "learning coach" chatbot that provides advice and suggestions. The marketing sector will see an AI boost with a new product called Accelerate, designed to help run campaigns on LinkedIn more easily. Lastly, Inside Sales and B2B audiences will benefit from an AI feature that aids in finding potential connections and starting conversations with leads.

Key takeaways:

  • LinkedIn is introducing a range of new AI features across its job hunting, marketing, and sales products, including an update to its Recruiter talent sourcing platform, an AI-powered LinkedIn Learning coach, and a new AI-powered tool for marketing campaigns.
  • The company has been incorporating AI-based features across its product portfolio for some time, including AI-powered writing suggestions and AI-created job descriptions.
  • LinkedIn, which was acquired by Microsoft, is using technology from OpenAI and Microsoft to power some of its new features.
  • New features include Recruiter 2024, an AI-assisted recruiting experience, a "learning coach" for LinkedIn Learning, a new product called Accelerate for marketing, and an AI feature for Inside Sales to help find potential connections and enter conversations with leads.
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