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LinkedIn leans on AI to do the work of job hunting | TechCrunch

Jun 13, 2024 - techcrunch.com
LinkedIn has unveiled a range of new services powered by artificial intelligence (AI) to increase user engagement. The tools include features that assist with job searches and applications, provide personalized learning material, and improve the platform's search function. The company has been integrating AI into its products since 2007, with the technology playing a significant role in connecting people and maintaining trust within the platform. LinkedIn, which is part of Microsoft, has been able to focus on integrating AI tools into its platform due to Microsoft's substantial AI efforts and its 49% stake in OpenAI.

The new AI-powered features include conversational prompts for job searches, the ability to generate cover letters, and a review of your resume. The learning personalization feature offers AI-related courses, with traffic for these courses increasing by 160% over the last year. For premium subscribers, LinkedIn is piloting "expert advice, powered by AI", which provides personalized responses from well-known instructors. The company is also improving its search function, with more details to be announced in the coming weeks. Additionally, LinkedIn is expanding the availability of Recruiter 2024, adding more tools for marketers, and introducing enhanced, premium company pages for small businesses.

Key takeaways:

  • LinkedIn is introducing a range of new services powered by AI, including tools for job searching, application writing, learning material suggestions, and improved search functionality.
  • The company has been integrating AI into its products since 2007, and it is now focusing on AI-powered tools to help users perform human-centric tasks.
  • LinkedIn's new features include conversational prompts for job searches, AI-generated cover letters, personalized learning recommendations, and AI-powered expert advice for premium subscribers.
  • LinkedIn is also expanding the availability of Recruiter 2024, adding more tools for marketers, and introducing enhanced, premium company pages for small businesses.
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