LinkedIn, now at 1B users, turns on OpenAI-powered reading and writing tools

LinkedIn is introducing new artificial intelligence (AI) tools to provide personalized content digests and assist users in creating their own content. These tools will initially be available to Premium users and will be used to enhance the feed, digest linked articles, and improve the job-hunting experience. The AI features are powered by OpenAI, the AI giant partially owned by Microsoft, and are designed to increase user engagement and keep LinkedIn relevant in the AI conversation. The introduction of these tools is also aimed at boosting LinkedIn's Premium business, which saw a 55% growth last year.

Key takeaways

LinkedIn is introducing new AI tools that provide personalized digests for users reading content on the site and assist them in writing their own content.
The tools will initially be available to Premium users and can be used to enhance feeds, digest linked articles, and improve job-hunting experiences.
The AI features are powered by OpenAI, with LinkedIn using OpenAI APIs from Azure and combining them with its proprietary data to generate personalized AI outputs.
The introduction of these AI tools aims to increase user engagement on the site, keep LinkedIn relevant in the AI conversation, and enhance the value of LinkedIn's Premium business.

LinkedIn, now at 1B users, turns on OpenAI-powered reading and writing tools | TechCrunch

Key takeaways

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