LinkedIn, owned by Microsoft, could provide a significant opportunity for the tech giant to expand its gaming business. The networking platform announced last year that it had surpassed 1 billion users. However, LinkedIn has not confirmed whether Microsoft is involved in its gaming efforts. The company's COO, Dan Shapero, recently announced that LinkedIn earned $1.7 billion in revenue in 2023, partly driven by the integration of AI tools and job hunting/recruitment offerings.
Key takeaways:
- LinkedIn is considering adding puzzle-based games to its platform to enhance user engagement and stimulate conversations.
- The idea being explored involves player's scores being organized by workplace, potentially ranking businesses according to these scores.
- LinkedIn's owner, Microsoft, is a major player in the gaming industry, but it's unclear how or if it's involved in LinkedIn's gaming efforts.
- LinkedIn's user base of over 1 billion and its increasing revenue present a significant opportunity for Microsoft to expand its gaming business.