These features coincide with LinkedIn's launch of an AI-powered LinkedIn Premium experience, aimed at helping users determine if a job posting suits them. The AI feature uses large language models and generative AI to scan every job posting and classify it into categories. This is part of LinkedIn's shift towards "Conversational Based Marketing" and "Account Based Marketing," as announced in December 2023, which involves a greater understanding of user needs and customization of LinkedIn interactions and content for specific target segments.
Key takeaways:
- LinkedIn has announced three new job-searching features for 2024: 'Job Collections,' 'Preferences Page,' and an 'I'm Interested' button, aimed at helping users discover new job opportunities.
- The 'Job Collections' feature organizes job openings into categories, while 'Preferences Page' allows users to adjust their job preferences, and the 'I'm Interested' button lets users express interest in a job without applying.
- These features are part of LinkedIn's shift towards 'Conversational Based Marketing' and 'Account Based Marketing,' aiming for a greater understanding of user needs and customization of content.
- LinkedIn has also launched an AI-powered LinkedIn Premium experience, which uses large language models and generative AI to classify job postings into categories, potentially aiding indecisive job-seekers.