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LinkedIn Sees 25% Leap in Subscriptions While Adding AI Tools

Mar 08, 2024 - pymnts.com
LinkedIn's premium subscription segment generated $1.7 billion in 2023, a 25% increase in subscribers, according to an interview with LinkedIn COO Dan Shapero. The company, acquired by Microsoft in 2016, made a total of $15 billion in 2023, with $7 billion coming from its hiring software for corporate recruiters. The rise in premium subscriptions, starting at $39.99 per month, was partly due to the integration of AI tools designed to enhance user experience and job hunting effectiveness.

The AI features, which can match job postings with resumes and enhance user profiles to attract recruiters, have been well received. Early data shows that 70% of subscribers with access to these tools have used them, and 90% found them beneficial. This comes at a time when the labor market is tight, and professionals are leveraging every tool available to secure jobs. LinkedIn's new AI tools, launched in November, aim to streamline the job hunting process and provide timely information about the global economy.

Key takeaways:

  • LinkedIn's premium subscription segment earned $1.7 billion in revenue in 2023, with the platform seeing a 25% increase in the number of premium subscribers.
  • The company's total revenue in 2023 was $15 billion, with $7 billion originating from its hiring software designed for corporate recruiters.
  • LinkedIn's premium subscription service saw a significant increase due to the integration of AI tools aimed at improving user experience and efficacy in job hunting and recruitment.
  • Early data indicates that 70% of subscribers with access to the new AI tools have tried them, and 90% found them beneficial.
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