The premium company page is the latest addition to LinkedIn's growing list of premium offerings for organizations on the platform. The service allows admins to review recent visitors and invite them to follow the page, create "call to action" buttons, and display testimonials prominently. The AI writing help is one of the latest ways LinkedIn is incorporating AI assistance into the platform. The company also offers a golden badge for page verification with a premium subscription.
Key takeaways:
- LinkedIn is testing a new service called Premium Company Page subscription, aimed at small and medium businesses. The service, which could cost as much as $99/month, includes AI to write content and tools to increase follower counts.
- The new service is part of LinkedIn's ongoing efforts to diversify its business model and make itself more useful to its users.
- The Premium Company Page subscription offers features such as the ability to review recent visitors, create "call to action" buttons, display testimonials prominently, and receive AI writing assistance.
- LinkedIn's premium services have been a significant source of revenue for the company, with Premium user subscriptions growing 25% year-on-year to $1.7 billion in 2023.