These AI features aim to enhance professional networking and job search results, improve content relevance, and boost user confidence and engagement. The move is part of LinkedIn's strategy to stay relevant and encourage active participation on its platform. The company has seen a 55% year-on-year increase in its premium subscriptions, although it has not disclosed exact revenue figures.
Key takeaways:
- LinkedIn, now owned by Microsoft, has reached over one billion users and is introducing new AI services for premium subscribers.
- The AI features include an algorithm that scans user profiles for job suitability, a function that summarizes lengthy messages into short bullet points, and an AI-powered chatbot that guides job application processes.
- LinkedIn's push towards AI is aimed at addressing challenges tied to social media use, encouraging more active participation, and amplifying user engagement.
- The AI capabilities also aim to boost LinkedIn's premium subscription segment, which saw a 55% year-on-year increase last month.