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Little Umbrella makes the funding rain after success of Death by AI social game

Jan 30, 2025 - venturebeat.com
Little Umbrella, a pioneer in AI-powered social games, has raised $2 million in funding following the success of its game, Death by AI, which attracted 20 million players in its first three months. The game, a prompt-based survival experience driven by an AI game master, was primarily launched on Discord, leveraging the platform's social nature, with additional versions on the web and iOS. The funding, backed by investors like Virtual Reality Fund, a16z Speedrun, and Workplay Ventures, will help Little Umbrella scale its live operations and expedite the launch of new titles using its cross-platform social game kit, Playroom.

Led by CEO Tabish Ahmed, a former design leader at Meta, Little Umbrella aims to transform social gaming by integrating adaptive AI and focusing on community-driven platforms. The company is committed to creating games that adapt to social behaviors, offering infinite replayability and personalized experiences. Investors and industry leaders, including Josh Lu of A16z Speedrun and Marco DeMiroz of The Venture Reality Fund, recognize Little Umbrella's strategic advantage in leveraging platforms like Discord to innovate in social gaming and distribution.

Key takeaways:

  • Little Umbrella's game "Death by AI" achieved 20 million players in its first three months, leading to a $2 million funding round.
  • The company plans to use the funding to scale live operations and launch new titles using its cross-platform social game kit, Playroom.
  • Little Umbrella leverages platforms like Discord to create AI-powered social games, focusing on adaptive mechanics and cross-platform gameplay.
  • The leadership team includes former executives from Meta, AppLovin, and Gallium Studios, bringing expertise in social gaming and AI innovation.
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