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Live sports technology in 2024: Mediakind on personalisation, quality, and the road to 2025

Jan 02, 2025 - svgeurope.org
In 2024, sports broadcasting experienced significant advancements and challenges, driven by the demand for personalized and high-quality viewing experiences. The year saw a shift towards highlights and clips over full live games, prompting broadcasters to enhance their live streaming capabilities. Investments in cloud and edge computing improved scalability and reduced technical issues during large events. AI became integral to production workflows, offering personalized content and real-time analysis, though its adoption faced legal and skill-related hurdles. Multiview streaming emerged as a popular feature, allowing fans to customize their viewing experience, and was notably successful in the NBA League Pass and US elections.

Looking ahead to 2025, the industry is expected to focus on expanding multiview integration, adopting AI more comprehensively, and exploring new monetization models through personalized broadcasts. These trends aim to enhance fan engagement and unlock new revenue streams, signaling a shift towards more interactive and tailored sports viewing experiences. The emphasis will be on embracing personalization, ensuring high-quality broadcasts, and strategically deploying technology to maintain competitiveness in the evolving sports landscape.

Key takeaways:

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  • In 2024, live sports broadcasting faced challenges in streaming quality, prompting significant investments in infrastructure upgrades to meet rising fan expectations.
  • AI became crucial in live sports broadcasting, enhancing production workflows and personalisation, despite facing legal and skill-related hurdles.
  • Multiview streaming technology gained popularity, offering fans control over their viewing experience and opening new monetisation opportunities.
  • Predictions for 2025 include expanded multiview integration, holistic AI adoption, and new monetisation models through personalised broadcasts.
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