Looking ahead to 2025, the industry is expected to focus on expanding multiview integration, adopting AI more comprehensively, and exploring new monetization models through personalized broadcasts. These trends aim to enhance fan engagement and unlock new revenue streams, signaling a shift towards more interactive and tailored sports viewing experiences. The emphasis will be on embracing personalization, ensuring high-quality broadcasts, and strategically deploying technology to maintain competitiveness in the evolving sports landscape.
Key takeaways:
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- In 2024, live sports broadcasting faced challenges in streaming quality, prompting significant investments in infrastructure upgrades to meet rising fan expectations.
- AI became crucial in live sports broadcasting, enhancing production workflows and personalisation, despite facing legal and skill-related hurdles.
- Multiview streaming technology gained popularity, offering fans control over their viewing experience and opening new monetisation opportunities.
- Predictions for 2025 include expanded multiview integration, holistic AI adoption, and new monetisation models through personalised broadcasts.