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Look who CNBC brought on for its Apple WWDC walkup | Philip Elmer‑DeWitt

Jun 09, 2025 - ped30.com
Philip Elmer-DeWitt, a seasoned journalist, has been covering Apple since 1983, primarily for Time Magazine for 28 years and later for Fortune for 9 years, where he maintained a daily blog titled Apple 2.0. His extensive experience and deep understanding of Apple have made him a prominent figure in tech journalism. More about his work can be found on his website, Apple 3.0.

The Apple 3.0 site includes archives of his previous work, including Apple 2.0 archives from 2015, 2014, and earlier. Additionally, the site features a blog roll with links to various other tech and Apple-focused publications and blogs, such as 9to5Mac, AppleInsider, and Daring Fireball, among others. Some of these resources, like Above Avalon and Stratechery, require a subscription.

Key takeaways:

  • Philip Elmer-DeWitt has been covering Apple since 1983, primarily for Time Magazine and later for Fortune.
  • He wrote a daily blog called Apple 2.0 during his time at Fortune.
  • The website includes archives for both Apple 3.0 and Apple 2.0, with the latter having entries from 2015, 2014, and earlier.
  • The blog roll features various Apple-focused publications and analysts, some of which require a subscription.
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