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Luma expands Dream Machine AI video model into full creative platform, mobile app

Nov 25, 2024 - venturebeat.com
Luma AI, a startup founded by former Google employees, is expanding its AI video model, Dream Machine, with a new interface, mobile app, and image generation foundation model called Luma Photon. The new model combines personalization, efficiency, and creative power to push the boundaries of image and video creation. The Dream Machine, which has over 25 million registered users since its launch in June 2024, is evolving into a subscription-based service for both casual creators and professionals in industries such as fashion, marketing, and filmmaking.

The Dream Machine aims to remove the complexity traditionally associated with creative tools, allowing users to describe their ideas in natural language or provide reference images to guide the platform’s outputs. The platform introduces new personalization features, including multi-image prompting and single-image character references. Luma AI also introduced a new image generation model, Luma Photon, which generates high-quality still images from text prompts. The updated Dream Machine is offered in four pricing tiers, catering to hobbyists, explorers, professionals, and enterprises.

Key takeaways:

  • Luma AI is expanding its Dream Machine AI video model with a new interface, mobile app and new image generation foundation model called Luma Photon.
  • Dream Machine, which has over 25 million registered users, is evolving into a subscription-based service for both casual creators and professionals in industries such as fashion, marketing and filmmaking.
  • The platform introduces groundbreaking capabilities for video creation, allowing users to animate storylines with consistent characters derived from a single image.
  • Luma AI has introduced a new subscription pricing with four tiers: Hobbyists at $9.99/month, Explorers at $29.99/month, Professionals at $99.99/month, and Enterprise with custom pricing for large teams.
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