The campaign is linked to a contest to find a Dunkables "Chief Imagination Officer". Parents of interested children aged 5-13 can submit their children's responses to the prompt to Dunkables headquarters. The winner will receive a trip to Chicago, the opportunity to create artwork for future campaigns, and a year's worth of the boxed snack food. The campaign aims to fuel children's non-digital imaginations and shows that AI is no match for human creativity.
Key takeaways:
- Kraft/Heinz has launched a new campaign for “Lunchables Dunkables” with the theme “A.I. vs. KI,” where kids are asked to imagine a mozzarella stick or pretzel twist as something fantastical.
- The campaign includes video and social media, and the art will also be featured as pop-up exhibitions outside of museums in Los Angeles and Austin.
- The campaign is linked to a contest to find a Dunkables “Chief Imagination Officer,” where parents of interested kids ages 5-13 can submit their children’s responses to the prompt to Dunkables headquarters.
- The winner will receive $1,500 in spending money for a three-night trip to Chicago for three people, the opportunity to spend a day at Lunchables’ Headquarters, create artwork for future campaigns, and a year’s worth of the boxed snack food.