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Mac users are embracing AI apps, study finds, with 42% using AI apps daily | TechCrunch

Oct 18, 2023 - news.bensbites.co
A new report from Setapp reveals that 42% of Mac users use AI-based apps daily, with 63% believing these apps are more beneficial than non-AI ones. The report also found that 44% of Mac app developers have already incorporated AI or machine learning into their apps, with a further 28% planning to do so. The survey, which included responses from 1,241 mostly U.S.-based Mac users, also highlighted popular AI apps such as Google’s AI Bard, Bing, TypingMind, Elephas, and others.

This is the first year Setapp has included AI app adoption in its annual survey, so it's not possible to compare with previous years. However, the report suggests that AI apps form a significant part of users' daily workflows, with users accessing up to 15 of an average of 51 installed apps daily. Other popular apps include browser apps, Microsoft and Google Office tools, and Adobe software, all of which are integrating AI technologies. The survey also found that subscriptions are more popular than one-time purchases, and that the Mac App store, YouTube, and social media are the top means of app discovery.

Key takeaways:

  • According to a report from Setapp, 42% of Mac users report using AI-based apps daily, and 63% believe that AI apps are more beneficial than non-AI apps. Additionally, 44% of Mac app developers have already implemented AI or machine learning models in their apps.
  • The survey, which included responses from 1,241 Mac users, mostly in the U.S., is part of an annual report on the state of Mac apps by Setapp, a subscription service that provides access to more than 230 Mac apps.
  • Top AI apps among Mac users include Google’s AI Bard and Bing, TypingMind, Elephas, Spark, Notion, Grammarly, Craft, Luminar Neo, MacGPT, Asana, Raycast and MacWhisper. Some of these apps leverage AI to augment their existing apps.
  • The survey also found that subscriptions are more popular than one-time purchases for Mac apps, and the top means of app discovery include the Mac App store, YouTube and social media. Furthermore, 70% of the survey respondents report having a Mac with either an M1 or M2 chip.
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