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Magna and NVIDIA Team Up to Advance Next-Gen Automotive Technologies

Mar 18, 2025 - financialpost.com
Magna International has announced a collaboration with NVIDIA to integrate the NVIDIA DRIVE AGX platform into its next-generation automotive technologies. This partnership aims to deliver AI-powered, scalable solutions for advanced driver-assistance systems (ADAS) and autonomous driving, enabling software-defined vehicles. The NVIDIA DRIVE AGX Thor system-on-a-chip (SoC) will enhance vehicle safety, comfort, and interior cabin AI solutions by providing accelerated compute performance and scalability. Magna plans to develop and test advancements in active safety solutions, positioning itself as a leader in automotive electronics and autonomous driving solutions.

The collaboration will leverage NVIDIA's AI capabilities and Magna's automotive expertise to redefine the driving experience and meet the evolving demands of the automotive industry. The DRIVE AGX Thor platform offers up to 1,000 trillion operations per second of AI compute power, optimized for transformer models and generative AI workloads. Magna intends to unveil a working demonstration platform by Q4 2025 and will use NVIDIA Drive-OS for development and integration workflows. This initiative aims to provide scalable, flexible, and customizable system solutions that meet market needs and regulatory requirements.

Key takeaways:

  • Magna is collaborating with NVIDIA to integrate the NVIDIA DRIVE AGX platform for next-generation vehicle intelligence.
  • The collaboration aims to deliver AI-powered, scalable solutions for ADAS and autonomous driving systems.
  • The NVIDIA DRIVE AGX Thor SoC will enable advanced active safety, comfort functions, and interior cabin AI solutions.
  • Magna plans to unveil a working demonstration platform in Q4 2025, utilizing NVIDIA Drive-OS for development and integration.
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