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Making The Case For AI In The Workplace: The Good, The Bad And The Productivity

Feb 06, 2024 - forbes.com
Don Murray, co-founder of Safe Software, discusses the transformative impact of generative AI on various departments within his company. He highlights how AI has increased efficiency and productivity, aiding in tasks such as visioning, summarizing key points, creating outlines for webinars, researching B2B prospects, and even automating the localization of product copy. However, he also notes the importance of vetting and fact-checking AI-generated content, the risk of plagiarism or misinformation, and the need for data security training when using AI tools.

Murray provides advice for introducing generative AI in the workplace, suggesting starting small with a department that embraces new technology, involving the legal team from the start, and encouraging experimentation with the technology. He concludes by emphasizing that AI is a multiplier, not a detractor, and can help teams go further together.

Key takeaways:

  • Generative AI can significantly increase efficiency and productivity in various departments within a company, from aiding in visioning and summarizing key points for CEOs to assisting marketing and sales teams with content creation and research.
  • Despite its benefits, it's important to remember that content produced by AI still needs to be vetified and fact-checked, and there's a risk of plagiarism or misinformation. Data security is also a crucial consideration when using AI tools.
  • Introducing generative AI into the workplace should start small, with a department that embraces new technology. Legal teams should be involved from the start to ensure data security, and the process should be enjoyable, with teams encouraged to explore different use cases.
  • AI should be viewed as a multiplier rather than a detractor, enhancing the capabilities of a team rather than replacing them. It's a tool that can help us go further together.
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