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Mark Cuban says AI can't replace storytellers

Mar 25, 2025 - businessinsider.com
Mark Cuban believes that while AI is a powerful tool, it cannot fully automate the creative process, which relies heavily on human instinct and decision-making. He emphasizes that AI should be seen as a creative partner rather than a replacement for human talent. Cuban argues that the success of creative products often depends on gut instinct, which machines cannot replicate. He warns against using AI to shortcut the path to success, comparing it to failed attempts at using analytics to predict hits.

Cuban sees AI as an efficient time-saver that can enhance the capabilities of veteran creatives, allowing them to improve their output and make the best even better. He acknowledges the fear and annoyance surrounding AI but encourages staying updated with the technology, as it will ultimately be beneficial. Cuban stresses that AI cannot replace the essential skill of creating for an audience, and companies that attempt to use AI as a substitute for human creativity are likely to fail.

Key takeaways:

  • Mark Cuban believes AI is a powerful tool but not a replacement for human talent in the creative process.
  • Cuban emphasizes that AI should be viewed as a creative partner, not a decision-maker, with human instinct playing a crucial role.
  • He argues that AI can enhance the efficiency of creatives, making the "best even better" by saving time and aiding in tasks like storyboarding.
  • Cuban acknowledges the fear and annoyance surrounding AI but encourages creatives to adapt and harness its potential for greater success.
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