Mark Zuckerberg said that Meta missed TikTok's rise because it didn't seem 'social' enough, leaked recording reveals
Jan 30, 2025 - businessinsider.com
In a company-wide meeting, Meta CEO Mark Zuckerberg acknowledged that the company was slow to recognize TikTok's rapid growth due to a misinterpretation of its social nature, viewing it more like YouTube. This oversight was attributed to Meta's traditional view of social interaction, which initially overlooked the significance of users sharing TikTok content through private messages. Zuckerberg emphasized the need for Meta to broaden its understanding of social interaction, especially as it focuses on integrating artificial intelligence into its platforms. He outlined plans for AI-powered features in Facebook and Instagram, including interactive AI agents and more immersive content experiences.
Zuckerberg also addressed TikTok's uncertain future in the US, following an executive order that could lead to its ban if ByteDance does not divest. He stressed the importance of not underestimating competitors like TikTok and highlighted the necessity for Meta to simultaneously develop its core social media business and new platforms. Despite concerns about AI investments detracting from Meta's main focus, Zuckerberg asserted that the company must be capable of managing multiple priorities to avoid falling behind in the tech industry.
Key takeaways:
Mark Zuckerberg admitted that Meta was slow to respond to TikTok's rise because they didn't initially see it as a social platform.
Zuckerberg emphasized the need for Meta to broaden its view of social interaction, especially with the rise of AI.
Meta plans to integrate AI-powered features into Facebook and Instagram, including interactive AI agents.
Zuckerberg addressed concerns about TikTok's future in the US and the importance of adapting to new social media trends.
