The idea of AI performers isn't new, with viral AI-generated music and celebrity deepfakes already present on social media. However, there are concerns about the spread of AI-generated content, with Spotify's CEO highlighting concerns in the music industry, and Hollywood actors fearing AI could be used to digitally replace them. Zuckerberg's comments were made during an interview with the Verge, and Meta has not yet responded to requests for comment.
Key takeaways:
- Meta CEO Mark Zuckerberg believes there is a 'huge need' for AI versions of celebrities, which could serve as assistants and provide a fun interaction for fans.
- Zuckerberg used Kylie Jenner as an example, stating that AI could help her cultivate her community as there are only so many hours in a day.
- However, he mentioned that AI versions of celebrities could be 'more of a 'next year' thing' due to brand safety concerns and current limitations of AI technology.
- Despite the optimism of some, there are concerns in the media industry about the spread of AI-generated content, with fears that AI could be used to digitally replace actors and musicians.