Marketing In The Age Of AI: Are You Ready?

Matthew Lieberman, CMO at PwC U.S., discusses the transformative impact of AI on marketing, emphasizing that while some marketers are prepared for AI, many are not. According to PwC’s October 2024 Pulse Survey, a significant number of CMOs plan to invest in generative AI, with expectations to alter business models. Lieberman urges marketers to not only enhance current processes with AI but also to anticipate changes in their roles and business models. He highlights the potential risks of AI, such as IP infringement and bias, and stresses the need for marketers to adapt to AI-driven efficiency gains, which are already leading to productivity improvements in areas like content creation and strategy.

Lieberman offers four recommendations for marketers to thrive in the AI era: setting a strategy, empowering teams culturally and skill-wise, upgrading technology stacks with next-gen cloud engineering, and managing AI-specific risks through responsible governance. He expresses excitement about the opportunities AI brings, such as hyper-personalization and automated assistants, which can transform marketing roles into more strategic and creative ones. The article concludes with an optimistic view of AI's potential to deliver unprecedented value in marketing.

Key takeaways:

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AI is transforming marketing by driving efficiency gains and enabling hyper-personalized marketing, which stakeholders will soon demand.
Marketers need to prepare for AI's impact on business models and potential risks like IP infringement and bias, which could damage the brand.
To thrive in the age of AI, marketers should set a strategy, empower their teams, update their MarTech stack, and manage AI-specific risks.
AI offers exciting opportunities for marketers, including automated assistants, hard metrics, and creative brainstorming agents.

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Marketing In The Age Of AI: Are You Ready?

Key takeaways:

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