The AI tools will be used to improve various aspects of the dating app journey, such as profile creation, matching abilities, and post-match guidance. Match Group also plans to use AI to build standalone AI-powered apps and to integrate AI across its portfolio of apps. To ensure data protection, only trained and licensed Match Group employees will have access to OpenAI’s tools, and they will have to undergo mandatory training on responsible use and the technology’s capabilities and limitations. The company declined to share the cost of the agreement or its impact on the bottom line.
Key takeaways:
- Match Group has announced an enterprise agreement with OpenAI, which includes over 1,000 enterprise licenses for the AI chatbot, ChatGPT.
- The AI technology will be used to assist Match Group employees with work-related tasks, including coding, design, analysis, and communications.
- Match Group plans to use AI technology to evolve its existing products and build new ones, with potential applications in profile creation, matching abilities, and post-match guidance on its dating apps.
- The company is also planning to build standalone AI-powered apps and is investing $20 million to $30 million in AI innovation in 2024.