Match Group has already started working on AI tools, including a photo selection feature on Tinder that uses AI to choose the best performing photos from users' albums. Despite concerns about the authenticity of AI-powered dating, the company aims to ensure its innovations enhance trust and authenticity. By the end of the year, Match Group plans to launch initiatives using generative AI to improve the dating experience while maintaining ethical and privacy standards.
Key takeaways:
- Match Group, the company behind Tinder and OkCupid, is intensifying its focus on AI, appointing former Zynga head of growth Mark Kantor as Vice President of Innovation.
- Kantor will lead a team focused on bringing new technologies to Match Group’s apps, with a key focus on harnessing generative AI solutions.
- Match Group is already testing AI tools, such as an AI photo selection feature on Tinder, and is exploring the use of generative AI for writing dating bios.
- Despite the push for AI, Match Group CEO Bernard Kim emphasizes the importance of maintaining authenticity, trust, and respect in their dating apps, and upholding ethical and privacy standards.