The article also mentions that the fast-food giant should have tested the technology before it became the subject of viral videos. The author suggests that brands should be cautious when adopting new technologies, especially those that are customer-facing, to avoid potential backlash or negative publicity.
Key takeaways:
- Brands are warned about the risks of adopting AI technology too quickly, as it may not be advanced enough to implement without causing issues.
- McDonald's experienced a fiasco with its AI Drive Thru, leading to the decision not to extend the contract on an AI voice recognition service.
- The fast-food giant has instructed franchisees to remove the technology, raising questions about whether it should have been tested more thoroughly before implementation.
- Despite the rapid advancement of AI technology, it is still in a state of relative infancy and may not be ready for widespread customer-facing applications.