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Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition

Mar 21, 2024 - digiday.com
The Digiday Publishing Summit will feature speakers from Axios, Hearst, Semafor, The New York Times, and others, discussing topics such as audience engagement, advertising, and generative AI. Key topics include Semafor's outbound sales strategy, publishers' new audience development strategies in response to platforms like Facebook deprioritizing referral traffic, Hearst Magazines' commerce marketplace, The New York Times' podcast strategy, Time's exploration of generative AI, Axios's investment in original shows, and The Independent's approach to political advertising.

In other news, the 2023-2024 election cycle is expected to see record political ad spend, with a focus on digital video. The Wall Street Journal has laid off five staff from its standards and ethics team, Meta has reduced its no-ads subscription fee in Europe, and Google has been fined by the France competition authority. Fortune is expanding its European footprint, LinkedIn is attracting content creators, Vox Media has sold Outsports to Q.Digital, and news podcasts are not seeing the expected ad spend bump in the election year.

Key takeaways:

  • The Digiday Publishing Summit will cover topics such as audience engagement, advertising, and generative AI.
  • Many publishers are developing new audience development strategies in response to platforms like Facebook and X deprioritizing efforts that used to send notable referral traffic to publishers’ sites.
  • Sheel Shah of Hearst Magazines will discuss the company's new commerce marketplace and its success in converting Hearst’s audience into shoppers.
  • Political ad spend for the 2023-2024 election cycle is expected to hit record levels, with projections showing a 13% increase from the 2020 election cycle.
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