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MediaTek's AI-Powered Chips Aim To Make Your Next Phone Very Personal

Dec 03, 2023 - cnet.com
MediaTek, the producer of silicon used in millions of phones and smart devices, has highlighted the benefits of using generative AI on phones at its annual Executive Summit. The company suggests that on-device AI will become more prevalent by 2024, offering more personalized answers and suggestions faster than cloud-based solutions. MediaTek's Chief Financial Officer, David Ku, explained that the technology could be used to record and transcribe meetings, providing a summary that could be useful in sensitive boardrooms, as the processing is done on-device, ensuring confidentiality.

The company also announced its new Redcap 5G modems and chips, which aim to help devices with lower data loads, such as smart home devices, earbuds, and accessories. This lays the groundwork for enabling more devices used by people and companies to communicate with each other. MediaTek's two new phone chips, the Dimensity 9300 for top-end phones and Dimensity 8300 for less premium devices, both have on-device generative AI. The company is also exploring the use of its chips in augmented and virtual reality, and is working with Facebook parent company Meta to develop a custom AR/VR chip.

Key takeaways:

  • Phone and chip makers, including Google, Qualcomm, and MediaTek, predict that 2024 will be the year of on-device AI, with generative AI being used on phones for more personalized answers and suggestions.
  • MediaTek's new Redcap 5G modems and chips aim to help devices with lower data loads, enabling more devices used by people and companies to communicate with each other.
  • MediaTek's two new phone chips, the Dimensity 9300 for top-end phones and Dimensity 8300 for less premium devices, both have on-device generative AI.
  • MediaTek is also exploring the use of its chips in augmented and virtual reality, and has announced a partnership with Facebook parent company Meta to develop a custom AR/VR chip.
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