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Meet Comet: Perplexity's Bold New Take On Web Browsing

Feb 27, 2025 - ndtvprofit.com
Perplexity, an AI-powered search engine, has announced a new web browser product called Comet, aiming to "reinvent the browser" without providing specific details. The company, which has quickly expanded its product lineup, is entering a competitive market with major players like Google Chrome and other AI-powered third-party browsers. Perplexity has introduced various AI tools, including an AI assistant for Android and an AI search API, and has raised over $500 million, valuing it at $9 billion.

The increased competition in the web browser space is beneficial for users as it fosters innovation, leading to faster browsing speeds, enhanced security, and improved user interfaces. This rivalry ensures that companies continually enhance their offerings, providing users with the best possible online experience. Perplexity's CEO, Aravind Srinivas, emphasizes the importance of personalized, non-intrusive AI advertising as a key revenue stream, similar to traditional media.

Key takeaways:

  • Perplexity has announced a new web browser product called Comet, aiming to reinvent the browser experience.
  • The company is expanding its product lineup and has introduced deep research tools and an AI assistant.
  • Perplexity has raised over $500 million and is valued at $9 billion, with its search engine receiving 100 million queries a week.
  • Increased competition in the web browser market is beneficial for users, driving innovation and improving online experiences.
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