Meet LoveJack, the dating app designed for users to find love using just five words | TechCrunch
May 29, 2025 - techcrunch.com
LoveJack is a new dating app created by Julia LeStage and Lisa Le, designed to make online dating more engaging and less like filling out a job resume. The app uses a unique approach where users see five words chosen by potential matches instead of blurred profiles. By pressing and holding on their phone screens, users can reveal profile pictures. This five-word constraint encourages creativity and concise communication, aiming to foster more meaningful and witty conversations. LoveJack also includes features like "Bet On" or "Hold" for matches, a limit of five matches per day, and the ability to update five-word descriptions daily, adding a dynamic social aspect to the app.
The app emphasizes user privacy and safety, encouraging fake names and implementing a selfie verification process. It also includes features like reporting, blocking, and an emergency contact option. LoveJack is set to launch its iOS app in London next month, with plans to expand to U.S. cities like Boston, New York, and San Francisco, and an Android version is expected in India by late summer. Users can join the waiting list for early access at lovejack.app.
Key takeaways:
LoveJack is a new dating app that uses a five-word profile description to encourage creativity and concise communication, moving away from traditional dating app formats.
The app features unique mechanics such as "Bet On" and "Hold" options, limiting users to five matches per day and allowing them to bookmark profiles.
LoveJack encourages the use of pseudonyms for privacy and includes safety features like selfie verification, reporting, and emergency contact options.
The app is set to launch on iOS in London first, with plans to expand to U.S. markets and an Android version launching in India later.
