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Meta AI is finally coming to the EU, but with limitations | TechCrunch

Mar 20, 2025 - techcrunch.com
Meta has announced the launch of its AI-powered virtual assistant, Meta AI, in the European Union, despite ongoing regulatory challenges with European privacy authorities. The assistant will be available across Meta's social platforms, including WhatsApp in the U.K., but with limited features compared to the U.S. version. This rollout comes amid privacy concerns related to the use of user data for AI training, which has faced scrutiny under the EU's GDPR regulations. Meta has confirmed that the EU version of Meta AI has not been trained on local users' data, avoiding the need for user consent.

In the EU, Meta AI will initially offer an "intelligent chat function" in six languages, integrated into apps like WhatsApp, Instagram, Messenger, and Facebook. Users can interact with the assistant by typing "@MetaAI" to ask questions. The launch will be staggered, starting with WhatsApp, and aims to eventually match the U.S. feature set. Meta's efforts to expand AI in Europe are expected to continue facing regulatory scrutiny, as the company seeks to align its offerings with regional privacy laws.

Key takeaways:

  • Meta AI is launching in the European Union with a limited feature set compared to the U.S. version, due to regulatory challenges.
  • The AI assistant will be available on Meta's platforms like WhatsApp, Instagram, Messenger, and Facebook, initially offering an "intelligent chat function" in six European languages.
  • Meta faced regulatory pushback in the EU and U.K. over data privacy concerns, leading to adjustments in its data processing approach.
  • The EU version of Meta AI has not been trained on local users' data, and Meta plans to gradually expand its AI capabilities in Europe.
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