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Meta Bans Political Ads From Using Its Generative AI—And Requires Disclosures For Other Fake Images

Nov 08, 2023 - forbes.com
Meta has introduced a new policy that will ban the use of its generative AI software for political ads on Facebook and Instagram. The policy, which will take effect next year, will also require advertisers to disclose when they have used third-party AI software in their ads to create or alter images, videos, or audio. However, advertisers will not be required to disclose content alterations that are inconsequential to the ad's claim or issue.

The move comes amid growing concerns about the use of AI in political advertising. Several politicians, including Sen. Amy Klobuchar and Rep. Yvette Clarke, have expressed concerns about the potential for AI to disrupt democracy by creating deceptive content. The policy change follows similar regulations announced by Google, while X, formerly known as Twitter, currently has no guidelines for AI-generated ad content.

Key takeaways:

  • Meta has introduced a new policy prohibiting the use of its generative AI software for political ads on Facebook and Instagram.
  • The policy will require advertisers to disclose when they have used a third-party AI software in their ads to create images, video or realistic audio depicting a real person doing or saying something they didn’t do or say.
  • Meta earned $33.6 billion in advertising revenue in its third quarter this year.
  • Several politicians have raised concerns about AI in election advertisements, with bipartisan legislation introduced in September to ban the use of AI in political ads.
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