The company plans to launch its suite of generative AI ad tools to all advertisers before the 2024 American presidential election. Meta's top policy executive, Nick Clegg, has stated that the company has blocked its AI-powered virtual assistant from creating photo-realistic images of public figures. The company's ban on generative AI advertising tools is related to misleading AI-generated video content, with exceptions for parody or satire. Meta's third-party Oversight Board is currently reviewing the company's AI-generated content policy.
Key takeaways:
- Meta is restricting political campaigns and advertisers in regulated industries from using its generative AI tools due to concerns about the spread of election misinformation.
- Meta's advertising standards prohibit ads with content that have been debunked by the company’s fact-checking partners, but there are no rules specifically focused on AI.
- Other tech companies like TikTok, Snapchat, and Google have also taken steps to curb the potential pitfalls of AI-impacted political speech.
- Meta's ban on generative AI advertising tools is related to misleading AI-generated video in all content, with an exception for parody or satire, which has already resulted in the spread of questionable content.