This decision distinguishes Meta from other tech giants like Google, which plans to exclude politics from its AI products by blocking specific political keywords. TikTok bans political ads, while Snapchat owner Snap scrutinizes their use of AI-generated content. Twitter, now known as X, has not yet introduced generative AI advertising tools. Meta's top policy executive, Nick Clegg, has called for updated rules surrounding generative AI in political advertising due to its potential for misuse.
Key takeaways:
- Meta has announced a policy prohibiting political campaigns and advertisers in regulated industries from using its new generative AI advertising tools, in an effort to prevent the misuse of AI-generated content in political campaigns.
- The new rules explicitly state that advertisers running campaigns in areas such as Housing, Employment, Credit, Social Issues, Elections, Politics, Health, Pharmaceuticals, and Financial Services are not permitted to use these Generative AI features.
- This policy shift comes a month after Meta began expanding access to AI-powered advertising tools, which can instantly create backgrounds, adjust images, and generate ad copy variations based on simple text prompts.
- Meta's decision sets it apart from other tech giants like Google, which plans to exclude politics from its AI products by blocking specific "political keywords" from being used as prompts, and TikTok, which already bans political ads.