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Meta CEO Mark Zuckerberg Says There's a 'Huge' Demand for AI Celebrities Interacting With Fans, Believes It Could Be the 'Next' Big Thing

Sep 28, 2023 - techtimes.com
Meta CEO Mark Zuckerberg has suggested that artificial intelligence (AI) versions of celebrities could interact with fans in the future. In an interview with The Verge, Zuckerberg used Kylie Jenner as an example, stating that an AI version of a celebrity could interact with fans at scale, serving as an assistant to the celebrity. However, he noted that this technology could pose brand safety concerns, as the AI versions could potentially make controversial statements.

Meta is currently developing 28 different personalities for its AI chatbots, as revealed during the recent Meta Connect event. Celebrities such as Kendall Jenner, Snoop Dogg, Paris Hilton, and Tom Brady have expressed interest in the AI characters. Despite the hype, this is not the first time AI performers have been discussed, with viral AI-generated deepfakes and music already present on social media.

Key takeaways:

  • Mark Zuckerberg, CEO of Meta, believes there could be a huge demand for AI versions of celebrities that can interact with fans. He used Kylie Jenner as an example, suggesting that an AI version could help celebrities interact with their fans at scale.
  • Zuckerberg noted that this technology could be risky as the AI versions of celebrities might make controversial statements that could reflect poorly on the stars. He also mentioned that this type of technology does not exist yet and if it did, it would still need to be trained.
  • Meta is currently developing 28 different personalities for its AI chatbots. Celebrities like Kendall Jenner, Snoop Dogg, Paris Hilton, and Tom Brady have expressed interest in the AI characters.
  • Despite the hype, this is not the first time AI performers have been discussed. There have already been many viral AI-generated deepfakes and music on social media. Canadian singer Grimes even offered to split her royalties with anyone who successfully used her voice in an AI-generated song.
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