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Meta changes its label from 'Made with AI' to 'AI info' to indicate use of AI in photos | TechCrunch

Jul 01, 2024 - techcrunch.com
Meta is changing the tag it uses for photos edited with AI tools from "Made with AI" to "AI Info" across all its apps, following complaints from photographers. The previous tag led to confusion as it was applied to photos that had undergone basic editing, leading users to believe the images were entirely created by AI. The new label aims to clarify that the image might have used AI-powered tools in the editing process, but was not necessarily created by AI.

Despite the change in labeling, Meta will not alter the underlying technology used to detect AI usage in photos. The company will continue to use information from technical metadata standards like C2PA and IPTC. However, the new tag will not solve the issue of completely AI-generated photos going undetected, nor will it indicate the extent of AI-powered editing done on an image.

Key takeaways:

  • Meta is changing the tag “Made with AI” to “AI Info” across all of its apps due to user feedback and confusion about the level of AI used in a photo.
  • The company clarified that the tag does not necessarily mean the image was created with AI, but may have used AI-powered tools in the editing process.
  • Meta is not changing the underlying technology for detecting use of AI in photos and labeling them, and will still use information from technical metadata standards such as C2PA and IPTC.
  • The new tag will not solve the problem of completely AI-generated photos going undetected, nor will it indicate the extent of AI-powered editing on an image.
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