Meta CTO said 2025 is "most critical" for its metaverse bets
Feb 03, 2025 - businessinsider.com
Meta's CTO, Andrew Bosworth, emphasized that 2025 is a pivotal year for the success or failure of the company's metaverse initiatives, according to a leaked memo. He highlighted the need to boost sales, retention, and engagement, particularly in mixed reality, and stressed the importance of Horizon Worlds on mobile for Meta's long-term plans. Bosworth announced plans to launch several AI-powered wearable devices and noted that smaller teams often achieve better results than larger ones. Recent organizational changes in Reality Labs, including leadership shifts, indicate the division's growing priority within Meta.
Despite reporting a record $1.08 billion in revenue, Reality Labs also faced a significant quarterly operating loss of $4.97 billion, contributing to a total loss of about $60 billion since 2020. CEO Mark Zuckerberg acknowledged the success of selling over a million AI-powered smart glasses but noted it wasn't enough to significantly impact the business. He urged employees to prepare for an intense year, as the company's trajectory in 2025 will determine whether its efforts are visionary or a misadventure.
Key takeaways:
Meta's CTO Andrew Bosworth considers 2025 a crucial year for the success or failure of the Metaverse.
Reality Labs plans to launch half a dozen more AI-powered wearable devices to drive sales, retention, and engagement.
Meta's Reality Labs division reported a record revenue but also its largest-ever quarterly operating loss.
Meta CEO Mark Zuckerberg emphasized the importance of smart glasses and the need for an intense year to determine their future impact.
