The company has tested these AI features with a small group of advertisers, with early results indicating that generative AI could save them up to a month per year. Meta also plans to roll out more AI features, including new ways to generate ad copy and generative backgrounds with tailored themes. Businesses will also be able to use AI for messaging on WhatsApp and Messenger for e-commerce, engagement, and support.
Key takeaways:
- Meta is launching its first generative AI features for advertisers, which include creating backgrounds, expanding images, and generating multiple versions of ad text based on their original copy.
- The new features allow advertisers to customize their creative assets, adjust their assets to fit different aspect ratios, and generate up to six different variations of text based on the advertiser’s original copy.
- Meta has tested these AI features with a small set of advertisers, and early results indicate that generative AI will save them 5 or more hours per week, or a total of one month per year.
- Meta is planning to roll out more AI features, including new ways to generate ad copy to highlight selling points or generative backgrounds with tailored themes, and AI for messaging on WhatsApp and Messenger for e-commerce, engagement and support.