The new AI model has already resulted in an 8% to 10% increase in Reels watch time on the core Facebook app. Meta is also considering incorporating more sophisticated chatting tools into its core Feed and integrating its AI chatting tool within Groups. The company has accumulated a large stockpile of GPUs to support its broader generative AI efforts, including the development of digital assistants.
Key takeaways:
- Meta is investing heavily in artificial intelligence, developing an AI system to power Facebook's entire video recommendation engine across all its platforms.
- The company has been spending billions of dollars on Nvidia graphics processing units (GPUs), which are the primary chips used by AI researchers for training large language models.
- Meta's new model architecture has resulted in an 8% to 10% gain in Reels watch time on the core Facebook app, indicating that the model is learning from the data more efficiently than the previous generation.
- Meta is also considering generative AI projects, such as incorporating more sophisticated chatting tools into its core Feed and integrating its AI chatting tool within Groups.