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Meta is killing off its own AI-powered Instagram and Facebook profiles

Jan 03, 2025 - theguardian.com
Meta is deleting AI-generated profiles on Facebook and Instagram after they gained renewed attention and sparked controversial conversations. Originally introduced in September 2023, these profiles, including characters like Liv and Carter, were part of an experiment with AI-powered personas. However, issues arose when users discovered they couldn't block these accounts, which Meta attributed to a bug. The company has since removed the profiles to address this issue, clarifying that the recent discussions were about their long-term vision for AI characters, not new product announcements.

Despite the removal of Meta-generated accounts, users can still create their own AI chatbots on the platform. These user-generated bots include various roles such as therapists, relationship coaches, and loyal best friends. Meta provides guidelines and suggestions for creating these chatbots but includes disclaimers about potential inaccuracies or inappropriate content. The legal responsibility of chatbot creators for their bots' statements remains unclear, as highlighted by a lawsuit against Character.ai, which raises questions about the accountability of AI developers.

Key takeaways:

  • Meta deleted AI character profiles from Facebook and Instagram after they went viral and users engaged with them.
  • The AI profiles, introduced in 2023, included personas like Liv and Carter, and were part of an experiment managed by humans.
  • A bug prevented users from blocking these AI accounts, prompting Meta to remove them to address the issue.
  • Users can still create their own AI chatbots on Meta's platforms, with various suggested types like "therapist" and "relationship coach".
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