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Meta Is Paying Creators Millions for AI Chatbots

Oct 05, 2023 - theinformation.com
Meta Platforms, the parent company of Facebook and Instagram, is creating artificial intelligence characters based on the likenesses of famous personalities such as Snoop Dogg, Tom Brady, MrBeast, and Charli D’Amelio. The decision has proven profitable for the celebrities involved, who are being compensated for the use of their images.

The payments for these top creators can reach into the millions of dollars each over several years, according to an individual with direct knowledge of the offers. This move by Meta is part of their strategy to create fictional AI characters for their platforms.

Key takeaways:

  • Meta Platforms has created artificial intelligence characters based on the likeness of famous personalities.
  • Stars like Snoop Dogg, Tom Brady, MrBeast, and Charli D’Amelio are being paid by Meta for the use of their likenesses.
  • The payments to these stars can amount to millions of dollars each over multiple years.
  • The decision to create these AI characters is proving to be financially beneficial for the stars involved.
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