The payments for these top creators can reach into the millions of dollars each over several years, according to an individual with direct knowledge of the offers. This move by Meta is part of their strategy to create fictional AI characters for their platforms.
Key takeaways:
- Meta Platforms has created artificial intelligence characters based on the likeness of famous personalities.
- Stars like Snoop Dogg, Tom Brady, MrBeast, and Charli D’Amelio are being paid by Meta for the use of their likenesses.
- The payments to these stars can amount to millions of dollars each over multiple years.
- The decision to create these AI characters is proving to be financially beneficial for the stars involved.