Meta's approach to labeling is based on the detection of image metadata, but the company has not provided clear answers regarding the incorrect tagging. Some photographers support Meta's approach, arguing that any use of AI tools should be disclosed. However, the company does not provide separate labels to indicate whether a photo was edited with a tool or created with AI, leading to confusion among users. Despite the labeling, many clearly AI-generated photos on Meta's platforms have not been tagged as such.
Key takeaways:
- Meta has been labeling photos created with AI tools on its social networks with a "Made with AI" tag, but the approach has drawn criticism for inaccurately labeling photos not created with AI.
- Many photographers have raised concerns over their images being wrongly tagged with the “Made with AI” label, arguing that simply editing a photo with a tool should not warrant the label.
- Meta uses metadata of images to detect the label and has not provided clear answers regarding the incorrect tagging of photos or the criteria for automatic application of the label.
- Despite the labeling, there are numerous AI-generated photos on Meta's platforms that have not been labeled, raising concerns about the accuracy of AI-generated content handling, especially with upcoming U.S. elections.