Meta confirmed its AI experiment on Instagram, but did not specify if it uses generative AI technology in search. The company is developing a range of AI-powered experiences, testing them in a limited capacity. This could potentially improve Instagram's search quality and discoverability, competing with platforms like TikTok. Instagram is also reportedly working on a "Visibility off Instagram" option to show posts in search engine results.
Key takeaways:
- Meta is expanding its generative AI-powered products, testing a Meta AI chatbot in countries like India and experimenting with integrating Meta AI into the Instagram search bar.
- The AI can be used for both chat and content discovery, with the search query leading to a conversation with Meta AI in Direct Messages.
- Meta's plans indicate the use of generative AI for surfacing new content on platforms like Instagram, although it's not specified if the AI tech is used in search.
- Meta is also reportedly working on a feature called 'Visibility off Instagram' to potentially show Instagram posts in search engine results.