The celebrity AI characters are not purely videos but can be manipulated generatively to function as novel animations. However, they do not speak and are more like representative avatars of the text-based AI bot personalities. To prevent these AI characters from producing embarrassing or harmful phrases, Meta has conducted red teaming exercises to identify and address potential problematic uses. Currently, Meta's assistant has not been trained on public user data from Instagram or Facebook, but this may change in the future as the company aims to enhance its chatbot's usefulness through "social integrations".
Key takeaways:
- Meta is launching its own 'Meta AI' chat assistant and a selection of AI characters across its messaging platforms, including WhatsApp, Instagram, and Messenger.
- The AI assistant can help with planning trips, answering questions, and generating images from text prompts, integrating real-time results from Microsoft's Bing search engine.
- Meta is also rolling out 28 AI-powered characters across its messaging platforms, including many played by celebrities such as Tom Brady, Kendall Jenner, and Snoop Dogg.
- The company has not trained the new assistant on public user data from Instagram or Facebook yet, but this could change as the company aims to enhance its chatbot's usefulness through 'social integrations'.