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Meta Plans Nearly $1 Billion Data Center Project in Wisconsin

Apr 04, 2025 - financialpost.com
Meta Platforms Inc. plans to invest nearly $1 billion in a data center project in central Wisconsin, as part of its broader strategy to enhance AI and cloud infrastructure. The Wisconsin Economic Development Corporation has an incentive deal with an unnamed company, which Bloomberg identifies as Meta, for a multiyear investment of $837 million. This project is part of Meta's larger plan to spend up to $65 billion this year on AI-oriented infrastructure, including a facility in Louisiana. The expansion aligns with the trend of major tech companies increasing data center capacity to support cloud computing and AI models.

Wisconsin is becoming a popular location for data centers, with Microsoft and OpenAI also considering expansions in the state. The Beaver Dam Area Development Corporation and Alliant Energy Corp. are involved in the Wisconsin project, which is still in exploratory phases and requires further approvals. Meta's investment reflects its commitment to integrating AI across its platforms, impacting ad targeting and content ordering on Instagram and Facebook, as well as its consumer hardware like Meta Quest headsets and Ray-Ban Meta glasses.

Key takeaways:

  • Meta Platforms Inc. plans to invest nearly $1 billion in a data center project in central Wisconsin to enhance its AI and cloud infrastructure.
  • The Wisconsin Economic Development Corporation has an incentive deal with Meta, initially using an alias, for a multiyear investment of $837 million.
  • Meta aims to spend up to $65 billion this year on AI-oriented infrastructure, including a massive facility in Louisiana.
  • Wisconsin is becoming a popular location for data centers, with other tech companies like Microsoft and OpenAI considering expansions in the state.
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