The move comes as Meta struggles to attract users to its Horizon mixed reality platform and recover from billions in operating losses. The company has increased investments in metaverse game projects and has shown interest in generative AI metaverse experiences in the past. However, Meta CEO Mark Zuckerberg has warned that it will take years for the company to profit from generative AI, indicating that these investments may not immediately improve the fortunes of Reality Labs, the division responsible for Meta's metaverse projects.
Key takeaways:
- Meta is planning to integrate more generative AI technology into its games, specifically VR, AR and mixed reality games, to boost its metaverse strategy.
- The company is looking to create new consumer experiences with gameplay driven by generative AI, which could change every time they are played and follow non-deterministic paths.
- Meta is also aiming to build or partner with third-party creators to use generative AI-powered tools that could enhance workflow and reduce time-to-market for games, with a focus on its Horizon family of metaverse games, apps, and resources.
- Despite selling millions of Quest units, Meta has struggled to attract users to its Horizon mixed reality platform and recover from significant operating losses, leading to a pivot in its metaverse platform strategy and increased investment in metaverse game projects.