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Meta Quietly Deletes AI Profiles After Public Backlash

Jan 06, 2025 - mediapost.com
Meta recently faced public backlash after announcing plans to introduce millions of generative AI characters on Facebook and Instagram to boost in-app engagement. These AI profiles, intended to function like human accounts with bios and profile pictures, were part of Meta CEO Mark Zuckerberg's vision for more AI-generated content across the company's platforms. However, following criticism over the quality and authenticity of these AI accounts, many of which featured superficial identities, Meta has deleted several of them.

The controversy intensified after users reported being unable to block these AI profiles, a situation Meta attributed to a "bug." Despite the initial excitement from Meta's vice president of product for generative AI, Connor Hayes, the company now faces resistance from its human user base, who are concerned about the implications for social media's role in fostering genuine connections. Advertisers also express concern over the shift towards non-human accounts, questioning the value of engagement with AI profiles.

Key takeaways:

  • Meta planned to increase in-app engagement by introducing millions of generative AI characters on Facebook and Instagram.
  • Public backlash led Meta to delete several AI bot accounts due to concerns over their authenticity and representation.
  • Users expressed frustration over the inability to block AI profiles, which Meta attributed to a bug.
  • There is concern among users and advertisers about the impact of non-human accounts on social media platforms.
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