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Meta Rolls Out New AI Tools for Facebook, Instagram Advertisers

Oct 05, 2023 - techtimes.com
Meta, Facebook and Instagram's parent company, has begun introducing new generative AI tools for its advertisers. The tools, which were tested in May, can create image backgrounds and text variations, and adjust image sizes for creative advertising content. The aim is to enhance advertisers' creativity and productivity. The tools received positive feedback from advertisers, who said they could save over five hours of creative work each week. However, some customization is still required to match the unique styles and voices of brands.

Meanwhile, TikTok has also announced a new AI-powered virtual assistant, TikTok Creative Assistant, designed to reduce the time spent on creative ideation processes. The assistant can generate new ideas for creators and brands by learning from and analyzing TikTok's vast database. TikTok is also developing a new AI tool for automatically labeling AI-generated content. Both Meta and TikTok's AI-powered features aim to assist their users in content creation and advertising.

Key takeaways:

  • Meta, the parent company of Facebook and Instagram, is rolling out new generative AI tools for advertisers that can create image backgrounds, text variations, and adjust image sizes for creative advertising content.
  • The tools were tested earlier this year and received positive feedback from advertisers, with some saying it could save them five or more hours of creative work weekly.
  • TikTok is also developing AI-driven tools, including a virtual assistant that can generate new ideas for creators and brands, and a tool for automatically labeling AI-generated content.
  • Both Meta and TikTok's AI tools are designed to boost creativity and productivity, and their full-scale rollouts are set for next year.
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