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Meta sends its AI-generated profiles to hell where they belong

Jan 03, 2025 - engadget.com
Meta recently removed AI-generated profiles from Facebook and Instagram following backlash from users. These profiles, labeled as “AI managed by Meta,” were introduced in September 2023 alongside celebrity-branded AI chatbots, which have also been discontinued. The AI profiles, such as “hellograndpabrian” and “datingwithCarter,” were intended to offer unique personalities for user interaction. However, they faced criticism for their responses and for attempting to appropriate marginalized identities. Users also discovered that these profiles were impossible to block, prompting Meta to terminate the experiment entirely.

Despite this setback, Meta remains committed to integrating AI-generated content into its platforms. The company has plans to introduce AI characters capable of lifelike interactions and is experimenting with AI-generated imagery in Facebook feeds. Meta aims to evolve its content strategy by blending human and machine-generated content, similar to the shift from showing only posts from followed accounts to recommending content from unfamiliar sources. However, the company acknowledges that it must address user concerns and improve its AI personas to gain acceptance.

Key takeaways:

  • Meta removed AI-generated profiles from Facebook and Instagram after user backlash and criticism.
  • The AI profiles, labeled as "AI managed by Meta," were part of an experiment launched in September 2023.
  • Users criticized the AI profiles for their responses and inability to be blocked, leading Meta to discontinue the experiment.
  • Despite the failure of this trial, Meta plans to continue developing AI-generated characters and content for its platforms.
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