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Meta starts rolling out generative AI tools for all advertisers

Oct 04, 2023 - reuters.com
Meta Platforms has begun rolling out generative artificial intelligence (AI) tools capable of creating content such as image backgrounds and text variations for all advertisers. The tools, which were initially tested in May with a select group of advertisers, will be fully available in Meta's Ads Manager by next year. This marks the company's first venture into integrating generative AI technology into its products to generate new content from past data.

In addition to this, Meta announced last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to interact with customers. The company's AI product range includes the language model "Llama 2" and an AI chatbot called Meta AI, which can generate text responses and photo-realistic images.

Key takeaways:

  • Meta Platforms has begun the rollout of generative artificial intelligence (AI) tools that can create content such as image backgrounds and variations of written text for all advertisers.
  • The tools were initially tested in May with a select group of advertisers and will be fully available in Meta's Ads Manager by next year.
  • This marks Meta's first venture into incorporating generative AI technology into its products to create new content from past data, including prose, art, and software code.
  • Meta's AI product portfolio includes the language model "Llama 2" and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.
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