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Meta starts testing user-created AI chatbots on Instagram | TechCrunch

Jun 27, 2024 - techcrunch.com
Meta CEO Mark Zuckerberg announced that the company will start testing AI characters created by users through Meta AI studio on Instagram. The AI chatbots will be clearly labeled as AI and will primarily appear in messaging. The company has collaborated with creators like the meme account Wasted and technology creator Don Allen Stevenson III for the early versions of these chatbots. Zuckerberg also discussed the potential use cases for AI avatars, emphasizing the need for different APIs to reflect users' diverse interests.

In other news, a16z-backed chatbot company Character.ai is launching a feature that allows users to converse with AI avatars over a call. The feature supports multiple languages, including English, Spanish, Portuguese, Russian, Korean, and Japanese. Zuckerberg noted that the quality of these AI avatars will evolve and improve over time, becoming something of an "art form".

Key takeaways:

  • Meta CEO Mark Zuckerberg announced that the company will begin testing AI characters made by creators through Meta AI studio on Instagram, primarily in messaging and clearly labeled as AI.
  • The announcement coincides with a16z-backed chatbot company Character.ai rolling out the ability for users to talk with AI avatars over a call.
  • Zuckerberg highlighted the potential use cases for AI avatars, including enabling creators and small businesses to create an AI for themselves to interact with their community and customers.
  • Meta first announced its AI studio last year, allowing businesses to build custom chatbots, and has worked with creators like the meme account Wasted and technology creator Don Allen Stevenson III to roll out early versions of creator-made chatbots.
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