The issue of AI-generated explicit content is not limited to Meta, as platforms like X, Reddit, and YouTube have also faced challenges with similar apps. In response, Meta and TikTok have banned keyword searches for these apps, but completely removing them remains difficult. Meta is employing advanced matching technology and expanding its flagged terms to better detect and eliminate these ads. Additionally, Meta is supporting legislative efforts like the US Take It Down Act to protect minors online.
Key takeaways:
- Meta has filed a lawsuit against Joy Timeline HK, the maker of the AI "nudify" app Crush AI, for circumventing ad review processes and violating platform policies.
- Crush AI reportedly ran over 8,000 ads on Meta's platforms in early 2025, using generative AI to create fake explicit images without consent.
- Meta is implementing new technologies and strategies to identify and remove ads for AI nudify services, and is collaborating with Tech Coalition to combat child sexual exploitation online.
- Meta supports legislation to empower parental oversight of teens' app downloads and is working with lawmakers to implement the US Take It Down Act.