Meta Trashes Hundreds of AI-Generated Profiles From Facebook and Instagram
Jan 04, 2025 - digitalinformationworld.com
Meta has recently removed hundreds of AI-generated profiles from its Instagram and Facebook platforms following user backlash over false and misleading information. These profiles, which were labeled as AI-managed by Meta, were introduced alongside AI chatbots last year. Users expressed dissatisfaction with these profiles, which featured bizarre usernames and personas, including controversial characters like Liv, a fictional queer Black mom. The inability to block these profiles further fueled user frustration, leading Meta to terminate the experiment, although the company has no plans to abandon AI-based characters entirely.
Despite the failed trial, Meta continues to explore AI innovations, such as AI-generated clones of real human creators for life-like video calls and AI images in user feeds. The company's VP for Generative AI confirmed these developments, emphasizing Meta's goal to make its apps more interactive. However, the backlash highlights the challenges of integrating AI into social media platforms without compromising user experience and trust.
Key takeaways:
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Meta has removed hundreds of AI-managed profiles from Instagram and Facebook due to user backlash over fake and misleading information.
The AI profiles were labeled and introduced alongside AI chatbots, but users found them inappropriate and misleading.
Some AI personas sparked outrage, such as Liv, who was criticized for inappropriate content inspired by fictional characters.
Despite the failed experiment, Meta plans to continue exploring AI-based characters and features on its platforms.
